Yesterday I pointed out Marta Kagan’s excellent slides on “What the f**k is Social Media” and some of the messages we should take home from these slides were on slide 28.
Which is essentially why I get incredibly frustrated with the approvals processes needed to communicate with anyone, anywhere outside of my own office. In the areas I control (or have my own authority), I might do or say thing that I hope will polarise people (see Slide 66 of Marta’s slide pack). Polarising people is good – indifference is bad.
But over the last week I’ve had to wait a week for Press Releases to be authorised. And had to have an invite to an evening event (that I’m funding) okayed by two different companies because they offered to speak at it. It’s times like this that my frustration begins to grow – why can’t people just get with the program?
Get on the fucking clue train.