So many people don’t ‘get’ social media. Explaining the success of flickr yesterday was actually a challenge to people who didn’t get that the community makes the success. These slides also contain the message to polarise people: make them love you or hate you – but don’t let them be indifferent.
I’ve been pushing this idea when talking about the sort of nominations we want for the steering group – people with opinions, people with agendas, people not afraid to upset the apple cart, dare I say it – people who think different?.
If you’re not doing this now, you’re not on the Internet.