I had a thought this morning.
Translink, the local bus and rail service, provides transport tickets for a price. If you travel after 0930 in the morning, tickets are reduced in price. This is to entice you to travel later.
This is exactly the wrong thing to do.
It’s designed to alleviate crowding on busy commuter vehicles during rush hours. It doesn’t really work because people travel when they need to.
We need to encourage more people to travel on a bus or train before 0930 thereby alleviating traffic pressure while not impacting productivity. My solution would be to make all bus and train fares free before 9 o’clock. If that doesn’t encourage more people to leave the car at home, nothing will.
(Either way, price escalation can be a breach of EU consumer legislation).