This morning I attended InvestNIs Design for Business conference. The keynote by Richard Seymour of SeymourPowell was, as you’d expect, both inspirational and obvious.
My tweets from the conference with Twitpics:
#DFB Michael Thomson, DesignConnect – MC for the event. http://twitpic.com/2wxoi1
#DFB Standing room only! #tweetni http://twitpic.com/2wxoxh
#DFB Promoting Design to the Wider Community @timtendo – one show only http://twitpic.com/2wxpxc
#DFB The UK had one of the best consumer electronics industries in the 1980s. Trounced on quality, technology, design.
#DFB Design differentiates Innovative companies
#DFB InvestNI have a whole new programme of design supports for client companies.
#DFB Design being highlighted as a strategic business tool at the European Commission level.
#DFB Richard Seymour of Seymourpowell about to take the stage.
#DFB Richard Seymour – “Design is a verb, a process, not a noun” Technical functionality + Emotional functionality http://twitpic.com/2wxsd8
Video of the Virgin Galactic lifter & spacecraft. Quite inspiring. #DFB
#DFB Folding TShirt video used to demonstrate the creation of ‘minor magic’ from the banal, the boring, the mundane.
#DFB Typewriter – a laptop that prints as you type and doesn’t need plugged in.
Emergent behaviour the key #DFB
Shinjinhui? What was that word? #DFB
#DFB Good design is very cheap (per unit cost). Bad design is very expensive.
#DFB Apple is brilliant in their anthropology, not their technology.
Short, Medium, Long term all come at the same speed. Focus on the long term now.
#DFB Industrial Judo
Lasagna as a laminate. #DFB
#DFB Plan for Discontinuity. Richard Seymour reckons genetics is coming. I knew that degree would come in handy someday.
#DFB Understand the Young. Emergent behaviour starts here.
#DFB Sustainability. Embrace it or be regulated out of existence.
#DFB GET OUT MORE Broaden your perspective. AR. ASR. IoT. All coming. Flashmobs. Groups. Social. Learn, understand or perish.
#DFB Talk to someone who works there… (in the future)
#DFB Hindenberg is a legacy.
#DFB The future of packaging might be no packaging. See soap, cheese, sausages
#DFB Refill and Concentration will rise, as will counterfeit and contamination.
#DFB Start at the end, pull from the future or repeat yourself ad nauseum.
#DFB In the C21, your competitor is Jurassic. Don’t expect the old rules.
#DFB Optimism, Truth, Honour Two words propel Apple (and are not ‘Steve Jobs’) OPTIMISTIC FUTURES
Apple did MP3 better. Apple did phones better among competitors. With tablets, most other manufacturers waited to see what Apple did first.
Knights Templar Oath : BE WITHOUT FEAR…
#DFB that oath seems to be sourced from “Kingdom of Heaven” (2005)
Digital Design #DFB with Paul McKeever of FRONT http://twitpic.com/2wy6zw
So far, every speaker has mentioned the iPad. #DFB
#DFB Customers are harder to reach, don’t trust mass media, web influential FRONT throwing out the hard facts.
Value, an intangible quality, is experienced by people. #DFB
The web is text. #DFB
#DFB Very impressed with @paulmckeever ability to tease out the definition of a problem.