iPad University

AppleInsider reported: The School of Medicine at Stanford University has adopted Apple’s iPad, providing the device to all incoming first year medical students and Master of Medicine students. The school cited four reasons behind the new program, including student readiness, noting that iPad “creates opportunities for efficient, mobile, and innovative learning.” Stanford also noted “the … Continue reading “iPad University”

AppleInsider reported:

The School of Medicine at Stanford University has adopted Apple’s iPad, providing the device to all incoming first year medical students and Master of Medicine students.

The school cited four reasons behind the new program, including student readiness, noting that iPad “creates opportunities for efficient, mobile, and innovative learning.”

Stanford also noted “the flexibility of iPad technology,” noting that “iPad allows students to view and annotate course content electronically, facilitating advance preparation as well as in-class note-taking in a highly portable, sharable and searchable format.”

Access to information and “information literacy” was also a consideration, with the school pointing out that “students will be able to easily access high-quality information at any place, at any time (for example, images from textbooks on digital course reserve, image databases, journal articles, Lane Library’s various search tools, etc.)”

A fourth rationale was Stanford’s intent to go green, “replacing printed syllabi with PDFs is in line with the Sustainable Stanford initiative, which aims to build sustainable practices into every aspect of campus life.”

Due to their extended relationship, we’re not surprised that Apple and Stanford are able to build a relationship quickly. One of the few other places in the world which has managed a successful relationship with Apple is our own University of Ulster. iPad is currently undergoing a pilot deployment project within the University of Ulster and I know there are lecturers who are hotly anticipating the results hoping that the device will be verified for use by the University as a teaching tool.

Is the iPhone 4 an improvement?

From the Daily Telegraph in Australia: I’ve been using the iPhone 4 for nearly a week to make calls, send and receive emails and surf the web from various places around the city and suburbs. Is the antenna an issue? No it’s not. Have I dropped calls? No, I have not. Have I noticed an … Continue reading “Is the iPhone 4 an improvement?”

From the Daily Telegraph in Australia:

I’ve been using the iPhone 4 for nearly a week to make calls, send and receive emails and surf the web from various places around the city and suburbs.

Is the antenna an issue? No it’s not. Have I dropped calls? No, I have not.

Have I noticed an impact on the device’s performance? No.

Is the iPhone 4 an improvement over the iPhone 3GS? Absolutely.

This article also included the following sentence:

If reception is an issue where you live you will probably experience difficulties no matter what smartphone you use.

which essentially says to me that Apple should not be saying “We’re as bad as other smartphones” but rather “We’re just as good”. The current slew of videos showing that other smartphones have reception issues just ring of sour grapes.

I am looking forward to testing a iPhone 3GS versus an iPhone 4 next week, both on the 3 network.

Jonathan Gems on the abolition of the UKFC

I got this from the PleasedSheep forum: Dear Oscar Tapp-Scotting Thank you for your email. I and others welcomed the abolition of the UKFC not so much because it was a way for the government to save money but because the UKFC actively suppressed British Cinema. You must be aware that, apart from a portion … Continue reading “Jonathan Gems on the abolition of the UKFC”

I got this from the PleasedSheep forum:

Dear Oscar Tapp-Scotting

Thank you for your email. I and others welcomed the abolition of the UKFC not so much because it was a way for the government to save money but because the UKFC actively suppressed British Cinema.

You must be aware that, apart from a portion of UKFC funds going into ‘educational projects’ (i.e.wasted), and a small cosmetic portion going to a few rare and already-financed British films, most of the funding went to Hollywood film companies to induce them to shoot their films at British production houses.

The British film community felt coruscating spasms of pain every time a government official bragged about the ‘success’ of the so-called British film industry when what was being referred to were successful American films that had been partly made at British production houses. We all remember seeing Tony Blair, for example, in the House of Commons, claiming that the success of the Harry Potter films (Warner Bros) were due to “his” policies and represented a success for British films when, in reality, they demonstrated the humiliating failure of British films.

In a newspaper interview the patriotic J.K. Rowling announced she would not ‘go Hollywood’ but would sell the rights to her Harry Potter series to a British film company. She didn’t know there were no British film companies capable of financing and releasing the Harry Potter films. Later, she had to sell her rights to Hollywood or not see the films made. She had no choice.

Another recent ignominy was the drubbing received by Channel 4 when it made the excellent low budget film “Slumdog Millionaire” only to be forced to give it away to foreign studios in order to see it released. All the profits went to these foreign studios, not Britain.

And this is an old story. The film “1984” (which I co-wrote) starring John Hurt and Richard Burton has been seen by hundreds of millions of people worldwide. This was a British film financed by Richard Branson (Virgin Films) that was released in only one cinema in the UK. Why only one? Because Britain’s cinemas are controlled by Hollywood and the Hollywood cartel was threatened by Richard’s intention to start a British studio, so made sure to strangle it at birth.

In most years, about 99% of the films shown in UK cinemas are foreign films. (About 95% are American; 3% from other countries and 2% indigenous.) There is no nation in Europe whose film culture has been so thoroughly wiped out as ours has been.

Back in 1970, Britain still had its own cinema. We had three major studios: Associated British Pictures, British Lion, and The Rank Organisation. Between them, they produced and released between 30 and 40 films a year. In those days, we had home-grown stars like Michael Caine, Peter Sellers, Dirk Bogarde, Alec Guinness, Vanessa Redgrave and Norman Wisdom – and a plethora of character actors. For example, John LeMesurier (best known for Dad’s Army) appeared in over 100 British films.

Today, to become a star, a British actor must go to Hollywood. To write movies, a British writer must go to Hollywood. To direct movies, a British director must go to Hollywood. Okay, there are a tiny few exceptions – such as directors Ken Loach and Mike Leigh. But their films were made by British TV companies until they stopped funding films in the early 90’s since when their films have been made by French and Spanish studios.

By helping to fund American films, the UKFC suppressed any chance of a revival of British Cinema, which is why it’s good news it has been abolished.

We have tremendous talent for filmmaking in this country. But most of that talent has left (or wants to leave) this country because there is no real film industry here. Sometimes people are confused because American-financed production companies (such as Working Title) have offices in London and purport to make ‘British films’. In truth, Working Title, and other such production companies, are part of the Hollywood industry. Their business is done in LA and their films are owned and controlled by Hollywood studios.

Why did British Cinema disappear 40 years ago? Simple. Protections were removed. Without protection British Cinema could not compete with Hollywood so it disappeared.

Britain is the only country in Europe that does not protect its film industry.

In the past, when Norman St John Stevas – Arts Minister in Margaret Thatcher’s government – lobbied to bring back protections, he was told ‘no’ on Free Market grounds.
This was puzzling because the American film market has never been free. It has always been closed to foreigners. No French, German, Spanish or Scandinavian film company is allowed to release a film in America. No British film company is allowed to release a film in America. And yet we allow America 100% access to our domestic market. Hardly fair, is it?

When we finished “1984”, we could not release it in America but were allowed to sell it (at a loss) to a Hollywood studio. Richard Branson lost £3 million but the film went on to make a fortune for MGM.

The solution:

Write and pass a bill reserving, say,15% of the UK film market for UK films. This is what’s done in other countries.

How it works is the government decrees that (say) 15% of all the films shown to the public in cinemas are indigenous. Cinema owners – to retain their licenses – must show that, each year, 15% of their screen time has been devoted to British films. This is not a lot to ask. Hollywood will still control 80% of the UK market.

The French government reserves 12.5% of France’s film market for French films. Although done for cultural reasons, it has created a very lucrative industry that releases over 100 movies a year – in spite of the fact that roughly 80% of the screen time of French cinemas is devoted to Hollywood movies.

When, in 2003, the Spanish government reserved 20% of its domestic market for Spanish films, there was (unsurprisingly) a boom in Spanish filmmaking and now there are three robust Spanish movie studios not only releasing Spanish films in Spain but also selling them world-wide and earning foreign currency.

I urge Jeremy Hunt to take up the standard and champion British films. The restitution of protections will revive British Cinema, give us back our own indigenous cinema and improve our balance of payments. Not only would this be of ineffable value culturally but would, I think, be a vote-winner.

There is no rationale for not protecting British films. After all, terrestrial British television is protected. The percentage of foreign material permitted on the BBC and ITV channels is limited
to 40%

Please promote this policy to Jeremy Hunt. And I’m sure David Cameron would see the sense in it.

Once again, many thanks for delivering us from the treasonous UKFC. (Hm…UKFC – looks like an anagram, doesn’t it?)

Best wishes,

Jonathan Gems

Now, go and read the comment below that post. Some insightful stuff on how to create a ‘cluster’ of digital media.

iPhone vs Android: software lock-in and halo effect

From CNNMoney.com 77% of iPhone owners say they’ll buy another iPhone, compared to 20% of Android customers who say they’ll buy another Android phone. I’ll address these as the result of two separate things. SOFTWARE LOCK-IN Software lock-in on the iPhone is high for most people. Once you’re in there with Angry Birds, Plants vs … Continue reading “iPhone vs Android: software lock-in and halo effect”

From CNNMoney.com

77% of iPhone owners say they’ll buy another iPhone, compared to 20% of Android customers who say they’ll buy another Android phone.

I’ll address these as the result of two separate things.

SOFTWARE LOCK-IN
Software lock-in on the iPhone is high for most people. Once you’re in there with Angry Birds, Plants vs Zombies and any of the other paid-for iPhone apps, you’re going to suffer from an unconscious lock-in. This hasn’t really occurred on Android initially because of it’s slow adoption but more recently because it’s still not possible to actually be paid in many countries if you’re a developer which is slowing adoption as well. And because the good paid apps aren’t there, normal people aren’t buying them which is again reducing the lock-in.

Software lock-in (essentially meaning the ability to transfer your software to other similar devices but not other platforms) is working well for iPhone but is currently worthless on Android. Software lock-in is not a bad thing in itself – it can’t be used as an argument for or against any mobile platforms because all of them practise lock-in – but it has an effect.

For example, this is my page of folders on iOS:

Lock-in

Every one of those folders is an incentive to stay with iPhone. Primarily because there’s some good fun in there but also because my kids are really happy to be distracted by lots of different colourful games when we’re waiting in the car or during a long journey. Therefore I get additional lock-in pressure from my kids.

HALO EFFECT
In the office where I’m based there are six people. When I started there, one had an iPhone (me!). The others had a variety of Blackberry and Windows Mobile devices. Now, two years later there are five iPhones and one Android device in use. (One of the individuals went to HTC Magic running Android from Blackberry and since then has had a iPhone 3GS and is now on an iPhone 4.) The one Android device left here in the office is a HTC Hero still running Android 1.5. I would describe this as a Halo effect. Different to the common Halo effect (easily described as the effect of buying one device with an Apple logo meaning you buy a lot more), this is showing that experiences with the device are leading to others buying the device. This is partially related to software lock-in; people are interested in getting the same software as you.

For the record, the one Android device will apparently disappear from this office when the contract ends. This is not a good trend for Android.

I, myself, have bought each iPhone as it has been released (I’m still waiting for my iPhone 4 to arrive) but despite my interest in Android, I’ve yet to buy any hardware. This is entirely because the hardware churn in Android is extremely rapid which means there never seems to be a good time to buy. With the iPhone, you know there’ll be a new model every June but with Android, there’s a new model with slightly tweaked specifications coming out every month or so. And some of them have Android 2.1 and some have earlier versions of the OS but I’m expecting Android 2.2 – hence my reticence to buy now. The minimum specifications for Android seem to be rising and some features (such as the ballyhooed Flash) do not run on sub 1 GHz devices so this is again putting me off – 1 GHz has become the new minimum and currently shipping devices don’t seem to be exceeding this. Where’s the high end device?

All of this contributes to a ecology where Android is selling briskly (helped by Buy One, Get One Free tricks – also used by RIM but never by Apple) but that people are not returning to Android as a whole. It’s something that Google needs to resolve. And Nokia needs to respond as well – though they may have sold 10x the number of handsets as Apple, Apple is making more than 10x the amount of profit (creating a factor of nearly 100 difference between the companies). iPhone with it’s singular presentations (ignoring the current ‘legacy’ iPhone 3GS still being sold) is a clear marketing position. Nokia still produces dozens and dozens of different models. This is why iPhones in cafés are so recognisable but it’s so hard to identify the market share for any other individual model of phone. This contributes to the Halo effect I mention above. You can easily spot people using iPhones (and due to the dearth of ringtones, hear them). How about the frequency of spotting any other model or brand of phone?

Mobile Digital Interactive Storytelling – call for papers

Call for papers: Until recently a location’s memory could mainly be accessed through media surrogates, such as books, drawings, film or audio files, or through face-to-face encounters with people who were able to knit people into the rich but hidden experience fabric of a place. The integration of low cost pervasive and personal technology in … Continue reading “Mobile Digital Interactive Storytelling – call for papers”

Call for papers:

Until recently a location’s memory could mainly be accessed through media surrogates, such as books, drawings, film or audio files, or through face-to-face encounters with people who were able to knit people into the rich but hidden experience fabric of a place. The integration of low cost pervasive and personal technology in the form of mobile devices and augmented reality into our everyday life starts to change our expectations about how to perceive the world around us.

We are now able to leave traces of our emotional or intellectual experience as virtual attachments to any location. As a result we expect that any place, indoors or outdoors, reveals itself to us by confronting us with connection, context, and uncommon perspectives. Yet, any exploration is in itself an experience and so we desire that the revelation is compelling and enjoyable on an individual and group level. We expect to experience the world around us as a continuous, flexible, and networked exchange of ideas that are routed in where and who we are and how these intrinsic facets of our experience are connected to those of others.

I would love to spend some time putting together something for this. Perfect synthesis of my work and my hobbies.

An App for the Apple Store? Or your Store?

Apple launched the iPhone 4 Free Bumper or Case programme yeterday with little hoopla. You download a free app, verify your iTunes account and pick one of the cases they have pre-selected. iLounge has a great review of the cases on offer. This app is, if you think about it, an Apple Store app. Not … Continue reading “An App for the Apple Store? Or your Store?”

Apple launched the iPhone 4 Free Bumper or Case programme yeterday with little hoopla. You download a free app, verify your iTunes account and pick one of the cases they have pre-selected. iLounge has a great review of the cases on offer.

This app is, if you think about it, an Apple Store app. Not an iTunes store app or an App Store app, but one where you can order physical goods using your iTunes ID. Apple spoke recently about there being 150 million credit cards linked to iTunes accounts and this provides an easy way for Apple to verify identities, ship to paying customers and establish an interesting precedent.

Apple currently takes 30% of all purchases and while this may work for digital content (where the cost of distribution is trending to zero), there’s no way that a company which ships physical product (atoms) could afford to give away 30% to Apple. This means that third parties who ship atoms have to establish their own stores and provide their own merchant accounts. If Apple could facilitate the selling process (albeit for a much smaller fee), then I think they could quickly gain a presence in the shipping of physical items.

On the other hand, they may leave that to Amazon or eBay to manage.

If, on the other hand, you fancy an App for your own physical store (presumably selling boutique atoms), you should probably get in touch. I don’t develop apps (and am not associated with any companies which do) but I have some friends in some of the best iPhone development contracting companies who have done some astounding work and can provide some good references.

Food for Thought

The title of this blog post is the most accurate description possible. It’s not every day that you are inspired by something, especially not what would be called a “industry move” but sometimes these items can inform you of really cool stuff that is happening out there and that’s where you can find inspiration. I’ve … Continue reading “Food for Thought”

The title of this blog post is the most accurate description possible.

It’s not every day that you are inspired by something, especially not what would be called a “industry move” but sometimes these items can inform you of really cool stuff that is happening out there and that’s where you can find inspiration.

I’ve been playing with Code4Pizza for a while now. Code4Pizza is founded on the idea that people are essentially good – a pretty wacky idea.

codeforpizza is a nonprofit idea to encourage young techies to build their own careers by providing computers, mentoring, internet access, learning materials and pizza. CodeForPizza is initially based in Belfast, Northern Ireland

Now, so far we’ve managed to attract some of the best and brightest of Northern Ireland’s indigenous tech sector and they’ve worked on processing bus and train data with the help of Translink and I’ve been putting together some more projects which are essentially for the public good.

So, what inspired me today?

Former IFP head, Michelle Byrd, has been named co-president of Games for Change, a global advocate for making and supporting digital social impact games. Byrd will serve along with Asi Burak, who recently joined Games for Change as Executive Producer and was previously co-founder of Impact Games, creators of the “PeaceMaker” and “Play the News” platforms. Byrd and Burak will work together on the strategic vision of the organization and will jointly oversee all programmatic initiatives. Byrd will take the lead on institutional relationship and partnership efforts, along with fundraising, business affairs, financial management, and communications strategy, while Burak will take the lead on curation, development, and execution of programs and services “to raise the production, quality and influence of social impact games, and serves as a spokesperson for the organization.”

This organisation, Games For Change, tackles the real world problems of human rights, public health, poverty, the environment, global conflict and the economy.

I started Code4Pizza for similar reasons and my plans for a gaming company are also similar – bringing the impact of designers and developer grey muscle to some of the work needed for lasting social change.

I am somewhat encouraged by the ConDem’s BigSociety ideas

The plans include setting up a Big Society Bank and introducing a national citizen service.
The stated priorities are:

  • Give communities more powers
  • Encourage people to take an active role in their communities
  • Transfer power from central to local government
  • Support co-ops, mutuals, charities and social enterprises
  • Publish government data.

The opposition are obviously opposed and there are fears that it is just a smokescreen for proposed cuts and a swathe of privatisation but the release of government data and the empowering (and presumably funding) of charities, social enterprises and co-operatives is a good thing.

I’m not 100% sure that there will be adequate delivery of this without organisations like Code4Pizza. You need to have a group of folk who are lighting the path for others by creating initial projects to start things off. These pathfinder projects need to have their own impact as well as building a framework for others to participate. You need buy-in from local educational establishments (to provide an unending supply of placement students (across many disciplines) to provide the heavy lifting and also provide themselves with experience and a portfolio which they may choose to bring to an employer or establish their own business.

Food for thought. Code4Pizza feeds people, entertains them for an evening with good company and has a social purpose. It serves to provide a focal point for community development and social engineering. It ticks the boxes of digital inclusion and entrepreneurial spirit. What a bloody brilliant idea. Maybe Martha Lane Fox will come over and talk to us.

I’m toying with the idea now of turning it into a proper social enterprise. I’d like your views. And your help.

Unravelling the Mystery of Good Customer Service

Obviously you’re aware that we recently received a sterling example of ‘bad customer service’. I’ve blogged about some of this before. You can’t please everyone Two sides to every truth Get mad at yourself for your mistakes If you run a business, you provide some sort of service to someone. It would be great if … Continue reading “Unravelling the Mystery of Good Customer Service”

Obviously you’re aware that we recently received a sterling example of ‘bad customer service’.

I’ve blogged about some of this before.

If you run a business, you provide some sort of service to someone. It would be great if every customer encounter was entirely positive but only a small fraction of people can lay claim to such a record. At some point you’re going to be part of a customer complaint and it seldom matters if it is your fault – what matters is how you deal with it.

e.g. During the reign of the iBook G3, there was a repeating issue with some iBook logic boards which caused some units to come in for multiple repairs. More than one customer complained that the issue must be due to our workmanship in providing the repair because it did not occur to them that they may be receiving faulty parts, parts which expire after a certain half-life much like the original board did. These issues were by and large the exception but it motivated one individual to go above and beyond in making sure everyone knew that we had failed to fix his iBook. This was patently untrue but how we dealt with it was in spending more time educating customers on the origin of parts and trying to be more aware when our name was used on the Internet in vain.

Now, the example above was not our fault – but we took as much responsibility as possible. Others out there will attest that my company spends a lot of time defending the rights of our customers when dealing with our favourite fruit company so that even when there have been supply issues (faulty parts, delayed parts), the customer is not the one who is most troubled by this. We do not get paid by anyone to spend any time defending the rights of customers to our suppliers because we do a lot of warranty work which is a set fee per repair. We do that stuff for free because it’s good customer service – we do it to benefit the customer and, yes, somehow get some repeat service (though we always say we aim never to see our customers again because it means their Mac has broken down again).

We aim to try and turn every bad experience into a good one – which is why I want to know when people have had bad experiences because unless I know about them – I can’t actually fix the problem! No-one wants to see someone unhappy surely – especially when they can fix it. And sometimes that may mean taking a hit – a hit you will survive, maybe even learn from, possibly even benefit from – rather than taking one later which knocks you out of the race. We may not have any decent competition in Northern Ireland but we have plenty across the UK (hundreds of AASPs) and we compete with them every single month.

This is why Mac-Sys is in the top 5 of Customer Service ratings of Apple Authorised Service Providers in the UK. Because we try hard.

The Real McCoy is a chip shop up in Four Winds. They have a sign saying “If you think we’re good, tell your friends. If you think we’re bad, tell us”. Similarly I worked contracts with a smart guy I really respect called Mark Case (he runs White Noise). He told my fledging company: “Treat us well and I’ll tell my friends. Treat us badly and I’ll tell everyone.”– and that’s the way it is in business. You have to look at the big picture and figure out what is best for the business in the long run.

One thing I’ve learned is that the weight of a single angry customer far exceeds the weight of ten happy customers or a thousand mildly pleasant but ultimately non-committal customers.

Choose your friends wisely, this ‘Shepherd’ certainly will.

POST EDITED DUE TO SETTLEMENT.

Education and Technology

Sophia Li writes for the Chronicle of Higher Education The most popular tools cited by professors were e-textbooks and online documents, with faculty members reporting far less enthusiasm for other electronic tools. Under a quarter of faculty members surveyed use wikis or blogs in their teaching, and only 31 percent of professors surveyed considered online … Continue reading “Education and Technology”

Sophia Li writes for the Chronicle of Higher Education

The most popular tools cited by professors were e-textbooks and online documents, with faculty members reporting far less enthusiasm for other electronic tools. Under a quarter of faculty members surveyed use wikis or blogs in their teaching, and only 31 percent of professors surveyed considered online collaboration tools “essential” to today’s classroom, compared with 72 percent of over 300 IT employees surveyed.

I’m probably going to say some things to annoy some educators so please understand I’m dealing in archtypes here.

I think this evidence supports my own hypothesis that ‘older-style’ educators prefer instructive methods where ‘progressive-style’ educators use collaborative methods. From my own talking to teachers and lecturers there are several gaps to be filled before a balance can be achieved.

The Technology Gap
Most educators are simply not familiar with technology. The transition to e-textbooks is easy enough but the adoption of wikis, forums and instant messaging is going to be a whole new world to learn. Whether you’re moving from markup to emoticons – it’s all new stuff to learn.

The Education Gap
Are the types of education entirely applicable for instructive or collaborative education? There’s a difference of proportions depending on whether the lesson is skills-based or theory-based. It’s not simply that ‘progressive’ collaborative-style education is better – it’s whether the questions have been asked about what can be done, what should be done and what the results may be.

The Personality Gap
My education was very instructive. I was lucky, however, to have some exceptionally good teachers* during my time at Rathmore. All of these teachers encouraged as well as educated and supported a explorative/collaborative educational approach. We didn’t have technology in any of these classes and maybe they would have been intimidated by it, maybe not. There was only one teacher, during my secondary education, who relied entirely on instructive education and who was obviously intimidated/frustrated by students simply asking questions.

The Confidence Gap
Some educators are simply not going to be confident enough to put together a wiki or forum where the possibility of anonymity might lead students to be outspoken, or worse, overfamiliar. Some of them like the position of respect I’m sure but there is a happy medium in carving out a presence online with personal-level communication with students.

I am not qualified to say whether any particular approach is better – but it’s worth exploring what is the appropriate response to technology in the classroom.

*these teachers were:
Sister Mary-Jo, Religious Education (pre-GCSE)
Miss Lowe, Domestic Science (pre-GCSE)
Mr Neeson, English Lit/Lang (GCSE)
Mrs Hilditch, Biology GCSE
Dr Rogan, Biology A-Level
Mrs Hunt, Chemistry A-Level

Everyone should develop for Windows Phone 7. It’s easier.

Don’s Blog makes the point that coding for Windows Phone 7 is easier than iPhone. My thoughts on iPhone coding a master-detail set of two views on iPhone versus Windows Phone 7 and why the designer-developer story is better with the Microsoft toolset thanks to Expression Blend and the C# language.. This is just an … Continue reading “Everyone should develop for Windows Phone 7. It’s easier.”

Don’s Blog makes the point that coding for Windows Phone 7 is easier than iPhone.

My thoughts on iPhone coding a master-detail set of two views on iPhone versus Windows Phone 7 and why the designer-developer story is better with the Microsoft toolset thanks to Expression Blend and the C# language.. This is just an opinion piece, but realize I am not a newbie at either platform.

When I see even governments paying excessive amounts to iPhone development houses I wonder if that’s the best use of the money, just because it’s popular.

Well, developing for the popular handset is a good use of the money because developing for Windows Phone 7 nomatter how good the tools are would be a complete waste of money due to the market penetration of the OS being precisely 0%. Or even 0.00%

And without users, what’s the point of developing at all?

Now, you can argue that there’s huge numbers of Symbian users out there but these guys ween’t buying apps before and they’re not going to start now.

It can be the easiest or the most difficult platform to develop for. But without users, why bother?