I picked this up from Tadhg Kelly:
Steve Jobs’s Strategy? “Get Rid of the Crappy Stuff” http://ow.ly/2S8cO (It takes courage)
And the important quote, from Steve Jobs to Nike president, Mark Parker, from this Fastcompany article:
“Nike makes some of the best products in the world. Products that you lust after. Absolutely beautiful, stunning products. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.”