The Magazine isn’t a Newsstand publication just for fun — it’s a Newsstand publication because I wanted to fund magazine-quality content without ads, and iOS makes payments easy enough to make that possible.
I think we’re just on the cusp of doing ‘lean zines’ properly. They will have deeper, higher quality content, they may not have advertisements (but I wouldn’t rule them out) and they may have other social and interactive features.
We’re right on the cusp of something.