Square is a neat solution from one of the Twitter founders, Jack Dorsey. It’s a little dongle that plugs into the audio port and allows you to scan in credit cards and take payments. Anywhere.
The launch site was some bohemian coffee shop somewhere in the Valley but the real value is the ability for anyone providing a service or product to sell wherever they are.
Put it another way. There’s less need for this:
When you can take this:
It’s a very important distinction. The number of exhibitions and conferences I’ve been to where we come away with pockets full of business cards that we absolutely will follow up. Bollocks to that. Make the sale. They give you money, you give them money and get down to business. After all, it’s all about the business.