One of the things about this sort of tech is that it needs explained to people. Like the compass in the new iPhone. Most people weren’t impressed until it was explained that the compass might as well be a sensor attached to the person’s head – it shows the way they are looking, and using the camera as the portal for augmented reality, means they see what you tell them to look at.
The fact that the iPhone 3.0 software finally brings in accessories means that we’re a hop-skip-jump away from clip-on gamepads and other devices which will turn our iPhones into the mobile computing powerhouses that a lot of us expected the Newton to be.
And speaking of hopping, skipping and jumping, I thought this was quite cool…
In a stance that’s uncommon for a company that has historically relied on patented technology like its Air cushioning system, Nike seems to be genuinely excited to see these tools sprout up. After all, the more apps out there, the more Nike+ gear the company can sell. “The more we can open up Nike+, the better,” says Stefan Olander, who oversees digital content for the Nike+ site. “The only reason to close it out is because you actually don’t believe that you have a strong enough product for others to want to take it and do good things with it.” So far, Nike hasn’t officially released a software kit to allow developers to hook directly into Nike+, but that’s likely to come.
The Nike+ is an established device that takes impact data from your footfalls, turning the average walk or run into a game where you’re the player, the coach and the referee – a game where the goal is to reduce your times and up your distances. By doing so, of course, you do exercise.
My interest is where the Nike+ can be taken after this. Can it be used as an additional activator? For instance, in a game, can a certain number of foot stamps be taken as a directive? How can the application of footfalls, momentum, speed be applied to augmented reality?
I am probably the most unfit person I know. I have no interest in fitness although I wish I did. That said I still bought the Nike+ trainers. I think it is a great technology and now it is part of iPhone 3GS it is motivating me to run, sorry walk more.
Opening up the technology is great and it offers massive potential. Brilliant to see a company doing this. I always wished Sony would have taken the same mentality when it came to tech like minidisk – a minidisk drive on a computer would have been great…. although won’t get me fit.