Seth Goden, in his book, Be a Better Liar, writes
The problem is that once a consumer has bought someone else’s story and believes that lie, persuading the consumer to switch is the same as persuading him to admit he was wrong. And people hate admitting that they’re wrong.
This is the rub.
I’ve always maintained that getting a Linux guy to switch to the Mac was easy. Getting a Windows user to consider anything else was hard.
Windows is the default. If someone has had the presence of mind to switch away from Windows in the first place, then getting them to switch to another way of thinking is easy.
This is obvious. Open minded people are easier to convince.
The challenges are:
- Ignorance
- Word is not an operating system. Seriously.
- Microsoft ’97 is not an operating system. Isn’t this information you should know>
- Broadband is not an Internet Service Provider. It’s a product.
- Herd mentality
- People are afraid to take the first step by themselves
- People like to follow a leader
- The same operating system used for a supermarket till and an ATM is wholly suitable for a home computer
- Drawing others to your Monkeysphere
- Mac and Linux people don’t preach half as much as Windows people
- Why are people worried about what operating system you are running? Does it undermine their decisions?
- Why code for one browser when you could code for them all? Does everyone have to make the same dumb tech decisions?
As a Linux guy currently without a laptop I have given serious thought to investing in a MacBook after my time with Infurious.
As we’ve discussed before: a lot of my initial attraction to Linux was it’s ability to run on pretty much any second hand hardware donated to my cause 😉
Open-mindedness and a lack of ignorance… If only everyone had these traits!