I’m well aware the reader doesn’t know anything about us with the exception that we use Macintosh (my entries and Aidan’s entry about RubyCocoa might give that away) and we have a blog. We’ll get to the rest later. For now, we’re going to discuss the brand. Using Guy Kawasaki’s recent blog post as a template:
1. We want to make Macintosh a serious alternative to Windows in business. This is about improving the Mac through software. This is about having the option to put a Mac infrastructure in place.
2. If I had to pick a message, I’d like us to epitomise all software that feels good to use. It’s a user interface thing, a stability thing and I guess, if it allows Macs to be used in business, then it’s going to make people happy.
3. “We want to make it is easy for to use a Mac all day rather than just at home.”
4. I think we qualify here, assuming for the sake of this point that Mac is the opposite of Windows.
5. I can guarantee that every single employee is on the ball with the message.
6. I think to a greater degree, the blog qualifies. I think it’s important to show what you are thinking during the design process. As progress on the coding side starts to clarify matters, we’ll discuss the detail, the process and we’ll see if we can create a masterpiece.
7. This depends on the product. Some great products you never see. Some poor products you want to use every day. I’d rather have a great but invisible product.
8. From my writing days, I know how this is. Sometimes people will take something you write and come and tell you what they thought about it. Some authors spend time telling you their vision, some even insist upon their vision. I think it’s great when people are inspired to innovate with an idea.