62% of parents wish their children to get into digital careers (via @o2UKThinkBig)

Of course, O2 reports it the opposite way round.

  • Three quarters of a million digitally skilled workers are needed to fuel UK economic growth
  • Over one third (38%) of parents would prefer their children to pursue traditional professional careers

I’m okay with nearly two-thirds. We’ll do okay with nearly two thirds.

The world will still need doctors (though this is becoming increasingly digital), lawyers (though this is becoming increasingly digital) and food and sanitary service employees (though these guys will be replaced by robots). The point is: there’s room and prosperity for everyone if we can stop thinking of digital as a bandwagon and start thinking of it as the default.

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