Craziest most disruptive thing about House of Cards on Netflix: 1st time ever tv producers will have accurate data on number of viewers
— Aaron Stewart-Ahn (@somebadideas) February 2, 2013
They know when you hit play, when you hit pause, when you stopped watching, when you resumed (if you resume).
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And they’ll know at what point you paused to check out the products (where can I get those shoes?!) and one click later it’s ordered.
It’s a moving Pinterest but without cupcakes and kittens…. Unless you’re watching a programme on kittens, cupcakes.