Kevin Tofel at GigaOm reports on a curious trend.
U.S. owners of Symbian-based handsets click 2.7 times more mobile ads than those with iPhones, according to April data due to be released by mobile ad company Smaato on Monday. And this is in a country where, relatively speaking, Symbian phones have very little presence.
You can interpret these results in several ways. My own recollection of using Symbian was that every aspect of it, from specially optimised mobile sites to expensive apps was that there were ads everywhere. It was an advertisers dream – companies would let you put ads on every screen, cluttering an already ugly interface and squeezing out the actual content.
The Symbian Foundation didn’t really encourage anything better and it is really confusing that a company like Nokia would bet the farm on something so primitive and evidently so unsuited to modern markets.
But I guess the reality is much simpler. When you’ve got iPhones, Android, Palm and Blackberry out there, staying on Symbian just indicates a lack of awareness. People still on Symbian in 2010 are morons.