I disagree. Of course.
- The Mac was born in fire. Incredibly competitive market and they accidentally gave the crown jewels to a company they trusted and shouldn’t have. They were competing against a superior marketing force relying on promises that would take a decade to be fulfilled. Worse still, Apple was disappearing up it’s own arse with overpriced equipment, luxurious margins and a strategy that resembled a sieve.
- Apple is currently on a roll and that means even though I may personally disagree with many of their actions and policies, it’s very hard to tell them they’re doing something wrong. Let’s face it – the company is making more money than they have ever made. Ever. With a market cap of $207B, the company is worth more than Google ($174B), Cisco ($152B), Oracle ($130B), Nokia ($56B), DELL ($29B). The company is catching up with Microsoft ($262B).
- Apple’s iPod hasn’t suffered the same fate despite some strong competition – such as open source formats, the ubiquitous “Plays For Sure” and now the advent of the Zune. To be honest, there’s not much truth in any part of the history where Apple really lost – and they’re taking measures to ensure a clean win this time. How many times do you have to re-invent an entire industry to get respect?
- The iPhone and iPod touch have helped catapult Apple into ascendancy in both market as well as mindshare. They are identified by their closest competitors as the ones to beat. And it’s just got even more competitive – iPad adds to the mix here. And while Apple is enjoying the unification of their mobile platforms, Android is becoming even more fragmented. This isn’t how it went down with Mac/Windows. Windows united the industry, Android seems to be splintering it.
So, bollocks to it.