The hype mill is running overtime.
TheStreet’s Scott Moritz writes: Apple’s Tablet Can’t Prevent Sales Malaise
Like never before, Apple is at the top of its game. But like any champ, the focus has to be on the next big win.
For Apple, the stunning growth streak lives or dies with the upcoming Tablet.
So, Apple’s success is dependent on a device which may not appear, which may not exist and which Apple has never announced nor promised. Not only that, even if the unannounced Schrodinger’s Tablet does finally exist, apparently it’s not going to sell as well as it might? How does he know? Well – of course – he doesn’t. He just has to fill some column inches. (also see: Scott Moritz: always wrong but keeps trying )
And is this just a rehash of his previous article from March this year?
No question, the tablet will dazzle Apple fans who typically don’t think twice about paying upwards of $2,000 for the latest, greatest Mac. But beyond the core fan base, Apple will discover what other PC makers have known for a while: Consumers find big tablets hard to swallow.
This is why Apple’s stock always dips after their planned events. They might come out with the most revolutionary phone in the universe, but they didn’t produce a Tablet. They might produce the Tablet but they won’t have produced a 48″ screen that folds into a pocket. They might produce a giant folding screen but they won’t have produced a Moon Pony.
Things we know.
The iPod touch will be updated. It’s overdue.
The AppleTV will be updated. Shipping times are long.
Scott Moritz is probably wrong. He usually is.
That’s pretty much it. Anything else is fevered conjecture and link-bait.
Will the Tablet fail?
Frankly I’d rather not offer conjecture here but considering Apple’s turnaround with the iMac, the turnaround of the company into music, the success of the iPod, iTunes and the iPhone, the rise of interest in Mac OS X: I’d rather not bet against them.