“AT&T continues to note that iPhone owners tend to spend an average of about 1.6 times more per month than other subscription users and are less likely to defect, with many customers actively switching for the device. About 40 percent of those buying iPhones are new to AT&T, the company says.”
…
Electronista highlights AT&T’s first calendar quarter results:
“AT&T also credits the iPhone for preventing a slide in the company’s wireless operating income margin, which has been kept high at 40.9 percent, and for more than doubling the number of smartphones on the network in the past year: about 31.7 percent of the 61 million subscription phones are in the smartphone class.”
I would reckon that proportional figures are likely for O2 as well. iPhone, despite being “old hat” for some, is still an object of desire for many who find themselves holding onto older phones so they can wait out their tiresome contract.
Thanks, mj, for stating the blindingly obvious. *grin* I guess all those people complaining at O2 for setting 18 and 24-month contracts are secretly getting iPhones anyway.