Man, I have a bee in my bonnet about this.
There is nothing I’d rather do than give up this day job with $BIG_COMPANY and survive on my writing while I whiled away the days trying to learn to code to maybe build an app that I want. Apparently (according to a thread on Twitter) startup businesses require passion and if you’re not willing to code for pizza then you’re not showing passion. And not showing any balls.
That’s shite.
I can’t do this because I have responsibilities. I have a mortgage, kids to feed, a house to run. It’s just not an option. And the answer I get? Rent! WTF? Have you seen the prices of rental properties these days? You might as well pay a mortgage because at least then you have a long term gain in equity.
Five years ago this month I was in the unenviable position of finding out that the directors of the company I was working for were in cahoots and were embezzling. I’d been hired to run the technical department which, in the end, turned out to be the only pat of the business that actually made any money – everything else just made loss after loss which is how you burn through half a million pounds worth of debt in six months. They got off scot free (typically) and disappeared to their other business in England (where, for a annual fee you can get substandard techno-luddite telephone support for your Mac). I had a couple of weeks to act and there were livelihoods to take into account. I had a young child and one on the way so I had responsibilities but the choice was to go find another job or stick my neck out. I convinced Apple’s UK MD to take a chance with us, took my savings and started Mac-Sys. During the next year I would realise that business and friendship are not compatible – and as a result I lost some friends who wouldn’t work. I would discover that the only people who truly believe in you are your children – and god bless them for that (and they’ll grow out of it soon enough). And I would find that I’m not as hard nosed in business as I should be but I’m enough of a cvnt to make something work. These were not lessons that came easily.
For the last two years I’ve been trying to start a software company. Iteration 1 was when Aidan took on SyncBridge. He worked his ass off and produced some real miracles but a shaky API and Apple undercutting us with Calendar Server put paid to our dreams. As it would happen we were a year ahead of the competition, a market for syncing that is now over-run with competitors. For Iteration 2, we hired Steve into Mac-Sys and he wrote the first rendition of ‘macserv’, a web application designed to make the running of an AASP easier. To Steve’s credit, he had a job herding cats to get the processes defined but he managed it. And this only stopped because I recruited him into $BIG_COMPANY (which had been my way of escape). For Iteration 3, we tried again with Aidan, Steve, Philip and Jordan on board but everyone is pulled in different directions. It was always our ‘other job’ and frequently lost out to family, the fact that the day job killed my enthusiasm for things and everyone had priorities. I’m left wondering what to do next.
You see. The first and third Iterations were all done ‘for pizza’. There was a promise of rewards but there were a lot of steps to bypass between now and then. Both ended up falling over because, end of the day, if it’s not putting the bread on the table, it’s not a priority. The second Iteration worked because we had someone working on it and yeah, perhaps we need to look at that again.
I don’t want to ask anyone to code for pizza again.