What’s in a name?

When we were coming up for a name for our company, MJ and I went back and forth on all sorts of different ideas. Eventually, infurious just came out of the blue. It’s a bit like that scene from 10 things I hate about you: Chastity: I know you can be overwhelmed. You can be … Continue reading “What’s in a name?”

When we were coming up for a name for our company, MJ and I went back and forth on all sorts of different ideas. Eventually, infurious just came out of the blue. It’s a bit like that scene from 10 things I hate about you:

Chastity: I know you can be overwhelmed. You can be underwhelmed. But can you ever just be whelmed?
Bianca: I think you can in Europe.

MJ was being infuriated by something (or someone). And then offhandedly he said “What about infurious?” The fact that’s it not a real English word didn’t put us off (I’ve only worked for one company that used real words for its name).

If you’re inflexible, it means you’re not flexible. If you’re inflammable, it means you’re very flammable. So which of these is the right one for infurious? I think both.

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