I definitely think that we should have a cause.
“CAUSE”? From “The Macintosh Way” by Guy Kawasaki, does the following:
C – atalyzes selfless actions
Ideally we want to inspire people to help each other. Our products will make a positive difference to someone’s life and they should want to spread the good word.
A – dds to people’s lives
I want us to have solved a problem, scratched an itch and caused some relief in someone’s life. Someone out there has a longing for exactly the problems we intend to resolve.
U – nleashes big effects
We want people to talk about this stuff. We’re motivated. We think it’s fab. Everyone we’ve talked to has expressed delight. I think that’s a good sign.
S – eparates and polarizes people
I love people who have opinions. I love them even more when we can argue vehemently about these opinions and then immediately laugh. In the scale of things, this stuff doesn’t matter. We need to keep sight of the things that really matter.
E – mbodies a vision
If it’s not a vision, it’s not worth doing. You have to stand for something! You have to put your money where your mouth is. You have to be willing to risk all because in the end, you’ll regret wasting your life doing something that you didn’t love.