the big challenge for today’s crop of developers is to get better at marketing.
The bigger challenge is how to do it. In my experience, there’s precious little knowledge on how to do it and even fewer people who are able to impart the knowledge and skills.
I add this after a conversation regarding a game marketing effort which was to commence with a “wine and cheese launch” in a London hotel. For a game that could be called casual at best.
The rest of that article is excellent, by the way.