Craziest most disruptive thing about House of Cards on Netflix: 1st time ever tv producers will have accurate data on number of viewers
— Aaron Stewart-Ahn (@somebadideas) February 2, 2013
They know when you hit play, when you hit pause, when you stopped watching, when you resumed (if you resume).
And they’ll know at what point you paused to check out the products (where can I get those shoes?!) and one click later it’s ordered.
It’s a moving Pinterest but without cupcakes and kittens…. Unless you’re watching a programme on kittens, cupcakes.