There’s a bit of buzz on the net today about how the guy who made a big success with Doodle Jump is trying to stop others from using Doodle xxxx for their game names. A lot people say you can’t use dictionary words as trademarks. Fine. Thats not the issue.
Does anyone think, for a single second, that the others producing Doodle apps are not trading on the success of Doodle Jump? Does it cause customer confusion?
Of course it does. So while I think legal action is extreme, trading on the name of someone else is a weasel action. Make your own successes.
There’s a lot of money to be in apps. That makes people – some people – very weasely. And people I have had experience with are more than happy to live with themselves, weaselly or not. In fact, they called me naive for not being weaselly myself. I’d rather be naive than a weasel, but that is just me.