Nintendo scores 0/10 on arbitrary green survey.

GreenPease need to change. This isn’t the first time they’ve self-identified as media hungry shills willing to bend any factoid to suit their whims.

Headline: Nintendo ‘least green tech firm’

At least it’s not Apple these days.

“Greenpeace chose to conduct a survey and produce a report, which graded companies upon the voluntary submission of information,” the firm said in a statement.

“Nintendo decided not to take part in the survey and were therefore ‘ungraded’ in the resulting report.

This is in GreenPeace’s quarterly guide to greener electronics which ranks 18 firms based on some arbitrary criteria decided by GreenPeace which have, in the past, been found to be baseless.

In the latest version Sony and Sony Ericsson were the only companies to score more than five out of 10.
Microsoft came second from bottom; a position that reflected its “low score on climate criteria”.

Of course, Nintendo, like Apple before it, is a media darling with the success of the Wii and DS Lite. It creates headlines to give a company a resounding 0/10 in a ‘green survey’ despite the fact they have insufficient information on the actual practises of the company. In fact – so much of their scoring is based on public information from the company – with no burden of proof, that it becomes simply a PR exercise.

Too many questions remain unanswered. How do they choose these 18 companies? Why 18? Why not 25? Why pick these companies and not just work to find the companies that are admirable? Why is the tone so negative? Why do they take credit for companies improving their ‘green credentials’ in line with law? I’m not the only person pointing out the issues as their blog response shows. The survey is lazy, sensationalist and confirms my belief that the best thing you can do for the environment is individual action and to stay away from media-hungry blanket groups like GreenPeace.

When there are companies dumping waste straight into our rivers and oceans, why are they bothering with this?