Wil Shipley is planning to start something new.
Golden Braeburn is an attempt by Wil to change the way that Mac ISVs (Independent Software Vendors) work. In essence, you get screwed by shopping cart hosting companies, you get screwed by merchant account holders, you get screwed by card processing companies, you get screwed when you try to build your own shopping cart and trying to keep current.
In essence, you get screwed.
So, Golden Braeburn is about unscrewing you.
Cool. Let’s see what happens.
[I so have to create a company with an breed of Apple in the name. I’m such a fanboy.]