I have no clue.
Which community?
Dads? Ego-mad idiots? Single Dads? Gamer geeks? Mac users? Guys who are getting married a second time? Mac “Power” users? Guys with iPhones? Guys with amazingly hot girlfriends? Home-owners? Guys who have just bought a house? Guys who have a new car? Guys who have a blue car? Guys who have MacBooks? Guys who own a company? Guys who own more than one company? Guys who live within 5 minutes of the beach? Guys who want WiFi everwhere because they carry a WiFi capable device everywhere? Guys who don’t know how to dress themselves?
That’s the first challenge: identify my community.
Once you’ve identified me, then you can start to engage me.
This is something that people forget. That’s something that internet marketeers forget. That’s something that spammers don’t even attempt.
Make sure you know what you’re talking about and to whom you’re talking to.
That’s all I have to say about that.