Gavin Shearer, a Seattle Microsoftie who is, you know, partial to a Mac or two, comments on the recent “Get a Mac” adverts which are riffing off the Switch campaign from a couple of years back.
He says that the Windows folk are now seeing the Mac as a real alternative for once. This is kinda cool because the Linux/BSD folk have been seeing the Mac as a real alternative (for the laptop/desktop) for the last five years.
I think BootCamp goes further though. Steve Jobs, at the fateful “war is over” speech nearly a decade ago, was unerringly accurate with his prophecy (though it’s hardly prophecy I suppose as he is the director and tailor of his destiny). Microsoft is not the enemy as BootCamp proves. The enemy is [insert any PC manufacturer here]. This means there is zero chance that Apple will license Mac OS X to Dell. Sure – it means Microsoft will lose some people to Apple’s OS, but there’s also the chance that there’ll be a couple of million more Windows sales in the near future. Spooky to think that the people driving Vista sales in the next couple of years are more likely to be Mac users than traditional Windows users. Spookier too to see the report from Intel that working with Apple is making them take heat/performance/portability concerns a lot more seriously!
Gavin finishes off revealing someone at MS’s TechEd conference did their presentation on a 15″ MacBook Pro running Windows XP. We have been seeing this with the Linux crowd. Is it uncharitable to say that Windows people are 5 years behind them in technology adoption?
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