The main reason, in my mind, behind not pre-advertising the various products we’re working on is that they aren’t finished yet. While it’s unlikely that someone with more time and resources will stumble across our ideas and do them first (although that’s still a possibility), we don’t want to just blow smoke without first having a substantial fire (like the mixed metaphor?).
Secondly, the first product we’re releasing is going through the “strategic” development phase. This means we’re putting in all the stuff we know is 100% essential, just to get the bare minimum working. What we don’t know at this point are things like:
- Final feature set
- Final name (although we’re almost sure of this one)
- Licensing structure
- Pricing
- Whether there will be a public beta
- and so forth …
Our energy is very much focused on two things:
- Developing the brand awareness through contributing to the community via:
- these blogs / this site
- enhancements to open source projects that we use
- Getting our first product ready for public consumption
Once we’ve done both sufficiently, then we’ll be ready to launch. In my head, this will be sometime around April, assuming nothing startling happens.