Things like this, though they’re adverts, are beautiful because they leave me sitting fascinated. Who would have thought exactly how prophetic “Demolition Man” would have been – we sing jingles, we view advertising video as art. The science and technology that goes into these short sequences is easily as great as the thought and art that went into their conception and execution. Ads have also become much more abstract, whether you’re watching the wriggling forehead of two pre-teens or a gorilla playing the drums (Thanks Cadburys) – you’re still left watching them rather than going to make the tea, They become talking points – and therefore a form of social media – and as long as you either love them or hate them, they’re art.
Artvertising. I like it.
I’m now left wondering how much of that was timelapse and how much was CGI. Impressive…
I agree with you that a lot of advertising has become very strange and abstract… though most of it is still awful, which is why I refuse to watch it. though i guess it’s something more deep-rooted. I always changed the channel during the ads, now i dont watch tv so dont often have that problem.
this ad, however, is very nice to look at.
I don’t change channel, I just don’t watch much TV. It’s on when @dressjunkie is about – but I prefer movies without ad breaks.
It’s an interesting phenomenon – artivertising