Via YourTechStuff
Here’s a development that seems to hark back to the bad old days worst of the current wi-fi overcharging. The Dublin Dockland Development Authority has been telling the media for the last two years that it would be rolling out “free” wi-fi. Now it has done so — and limited it to 10 commercial websites.
- www.dublindocklands.ie
- www.sports.ie
- www.welfare.ie
- www.met.ie
- www.chq.ie
- www.ifsc.ie
- www.dublinbus.ie
- www.itsyourmoney.ie
- www.dubsimon.ie
- www.phantom.ie
Users accessing websites outside the ten free sites will be charged at rates starting at €6 for one hour.
This bears a lot of resemblance to my Internet Everywhere model except for two important details.
- It’s very expensive – you can buy it by the week for €60 but that’s horrendously expensive for what will be a grazing service. They can’t expect people to sit on it for hours and even if they did, it shouldn’t be more expensive than sitting at home on your own broadband when you consider the potential contention ratios!
- It’s limited to one outbound carrier – I didn’t expect this anyway as it involves a bit more vision. It would also require the buy in of several carriers which would, due to the market, drive prices down. Again, consider the contention here if people actually used it.
The idea of having half a dozen sandboxed commercial sites is enticing anyway. Apart from the fact that free is always good, these companies are advertising, they’re paying for the network. They’ll be visible on the captive portals you use to get out.
Think about it – you need sports results? Or the news? Public transport details? The weather? All of this should be free. And I see no problem with paying for internet access.
Inside your sandbox, you’ll want to host as much content as you can to keep people in the sandbox and only use the wide-area-network provided by the carriers as infrequently as possible. This means perhaps building a series of community forum sites, offering services to the local community so that they come to you first and essentially providing eyeballs for these advertisers.
The cost is where the Dublin Docklands WiFi sandbox most probably fails. They have obviously syndicated content from 10 commercial sites but is that going to be enough when combined with the onerous penalties for daring to look at something off-network!
As a model it’s right on the cusp of being correct as long as they reduce the price and as long as the content from the 10 sites they permit isn’t crap.