Beautiful thoughts on Gameplay from Gamasutra

Some beautiful thoughts on the development of gameplay: Games have been largely about collision for the past 30 or so years — collision-based games where you have to dodge something to survive, or pass the finish line before somebody else. … Now they’re getting a little more emotional, more psychological. The games are more conduits … Continue reading “Beautiful thoughts on Gameplay from Gamasutra”

Some beautiful thoughts on the development of gameplay:

Games have been largely about collision for the past 30 or so years — collision-based games where you have to dodge something to survive, or pass the finish line before somebody else.

Now they’re getting a little more emotional, more psychological. The games are more conduits to interact with each other, rather than to tell them a story.

Of course, because making games more like movies is actually a step backwards. It’s old-media-think rather than new-media-think. It’s like when someone spots a new way to display information (augmented reality) and the first thing they think of is how to use this to advertise cars. Games should depend on their differences, not their similarities to old media. That is their real strength.

That changes everything about how you market to your players, how you interact with your players. [Free-to-play] means you have a constant dialogue with your players, and that you’re making sure they’re aware of what’s going on in your game.

This means developing multiple channels of communication. It’s not about demanding access to their Facebook wall or the ability to use their account to auto-tweet – quite the opposite. Give them reasons to follow your Twitter account and participate in your other media channels. Think about what will make them watch your YouTube gameplay videos. Think about the activities in your game and whether they can still play and interact within your world when “not actually playing your game”.

“There’s a lot of opportunity for developers to find their way into the market. The new revenue models also offer new opportunity to design games. It’s up to whoever is nimble enough to make the most of that.”

A company being agile enough to respond to the market and having the resource (in people, in talent) to be capable of responding is vitally important. Finding the right people is the number one issue in developing every business.

Mobile Gaming now the dominant medium

From thealistdaily: The NPD Group is reporting that 59 percent of total game play is done on a mobile device. Part of their Mobile Gaming 2012 report, they say that app gamers who play most often on mobile phones are important because 23 percent of these app gamers only play on mobile devices. It really … Continue reading “Mobile Gaming now the dominant medium”

From thealistdaily:

The NPD Group is reporting that 59 percent of total game play is done on a mobile device. Part of their Mobile Gaming 2012 report, they say that app gamers who play most often on mobile phones are important because 23 percent of these app gamers only play on mobile devices.

It really brings into question the definition of a hardcore gamer.

Joe Wilcox is reasoning-challenged

According to an August TechBargains.com survey of 1,332 shoppers, 50 percent wouldn’t buy iPad mini, while 45 percent would purchase iPhone 5. So, the incredibly popular, sold-out-successful and overtaking everything iPhone 5 only appealed to 45% of the surveyed. And 50% of the surveyed said they would not buy the iPad mini. Meaning that 50% … Continue reading “Joe Wilcox is reasoning-challenged”

According to an August TechBargains.com survey of 1,332 shoppers, 50 percent wouldn’t buy iPad mini, while 45 percent would purchase iPhone 5.

So, the incredibly popular, sold-out-successful and overtaking everything iPhone 5 only appealed to 45% of the surveyed.

And 50% of the surveyed said they would not buy the iPad mini. Meaning that 50% said they would buy the iPad mini.

So, this device isn’t even released yet and still on speculation alone, it’s doing better than the record-breaking 2-million-in-a-weekend iPhone 5. On a survey, people are more likely to buy an iPad mini than the amazing super-hot iPhone 5.

And Joe Wilcox and his boss can’t think why Apple would want to release this device. And recommends we all forget about it.

I wouldn’t dare to accuse Joe of manipulating the language in the paragraph above to make it seem like the iPad mini was unpopular. No, I’d suggest it was completely accidental, because he probably ran out of fingers and toes. Anything more than 45 and he loses the plot.

The Magazine: I’ll give it a go…

Though I’d preferred to see the titles of the content before signing up to a recurring subscription, even if the first week is free. An almost-complaint about the Link Blog “Fireball format” that ultimately doesn’t condemn the format because that’s the staple of some of the big writers. Something about sports. A very heartfelt and … Continue reading “The Magazine: I’ll give it a go…”

Though I’d preferred to see the titles of the content before signing up to a recurring subscription, even if the first week is free.

  • An almost-complaint about the Link Blog “Fireball format” that ultimately doesn’t condemn the format because that’s the staple of some of the big writers.
  • Something about sports.
  • A very heartfelt and well written article about technology and life
  • A fascinating look into the difference between people who follow strategy rather than define it.

There’s going to be four articles per issue. Eight articles per month. For £1.49 a month. I enjoyed 50% of the articles this issue and on that alone, I’m going to take the risk for the month.

You can try it out here. A direct link to the app is here.

Top five thoughts for Northern Ireland

Tonight I participated in a NISP CONNECT “Tiger Team” on the theme of Culture. The other attendees were all legends in their own right – both inspiring and intimidating in equal measure. Everyone there was there because they had contributed something to culture in Northern Ireland. Among other things, we were asked to pick five … Continue reading “Top five thoughts for Northern Ireland”

Tonight I participated in a NISP CONNECT “Tiger Team” on the theme of Culture. The other attendees were all legends in their own right – both inspiring and intimidating in equal measure. Everyone there was there because they had contributed something to culture in Northern Ireland.

Among other things, we were asked to pick five things from a series of topics generated by the group. Things that we saw as priorities. Mine were:

  1. A 22nd Century Vision – we dwell on the last hundred years, from how we led the world in linen and rope manufacture, how we led the world in ship-building. We need to focus on the next hundred years. How do we want our society to be? Do we want Peace Walls? Do we wants proliferate a culture that attracts representatives from racist and sectarian political parties? Or do we want a civil society that others would envy?
  2. A Great Place To Live – it’s currently a nice place to live, but not a great place. We are bogged down by the past, we focus on our traditions (and the way it has always been) and depend upon legacy (in the negative sense) for our identity. We should focus on what strangers see. They see archaic opening hours, violence and a divided nation.
  3. Draw A Line Under The Past – if you want to see the efficacy of the Peace Process then look no further than our second city. The symbol of culture for the UK in 2013 has two irreconcilable cultures within it. Our coalition government must treat everything as access for all, even if it means turning up to celebrate a shared past.
  4. Create A Common Agenda (for opportunity) – everyone needs to be raising their voices together on the need for change. The need for a civic (and civil) conversation over and above the interests of creeds and cultures is paramount. Write a constitution that everyone can agree to.
  5. Let Students (All Of Us) Play – there is a constant need for learning in modern cultures and our society needs to facilitate that. The need for personal development and experimentation is satisfied in a developed country. The need for self-actualisation is only possible when other needs are met.

The Recession has brought austerity and, with that, a complacency and reduced desire for achievement. It has never been more important to realise a vision. In the lack of private sector stepping in to enact change, it falls to our powerful and well-manned public sector to make the sweeping infrastructural and environmental changes which will set the example for other societies. We can do this if our vision is aligned and our collective will is put to the task.

Investment should be risky!

Tadhg Kelly writes: “Games Are A Difficult Investment Proposition, But Crowdfunding Could Change That” Typically this is because of the conservatism of European investors. A speaker at an event like Games Invest might sound a high note of ambition (such as following blue-ocean strategies or lean-startup thinking), but in practise they tend to be terrified … Continue reading “Investment should be risky!”

Tadhg Kelly writes: “Games Are A Difficult Investment Proposition, But Crowdfunding Could Change That”

Typically this is because of the conservatism of European investors. A speaker at an event like Games Invest might sound a high note of ambition (such as following blue-ocean strategies or lean-startup thinking), but in practise they tend to be terrified of risk.

They’ve overcome this problem in the film industry using mezzanine and convertible-debt rather than venture financing. This involves essentially loaning money to the producer in exchange for the intellectual property rights, which are then bought back through earn-out clauses. Some people have thought to apply the same model to games, but it rarely works well.

Tadhg outlines what he thinks is a better model (looking at games IP in terms of the scope of a franchise) and the possibilities of crowdfunding but he falls short in actually delivering the answer.

My hope is that game investors everywhere realise that, through crowdfunding, their fears of risk can be mitigated.

Then, finally, we might see a funding structure for games that actually makes sense.

With crowd-funding, the risk is greatly reduced. What is the point of an investor if not to take a risk?

40% of Australians own a Tablet now, 71% by y/e 2013

Via @joannejacobs ALMOST 40 per cent of Australians own a tablet computer, a figure that is expected to rise to 50 per cent by the end of this year and 71 per cent in a year’s time, according to a survey conducted by digital industry body AIMIA. – The Australian Do you think sales of … Continue reading “40% of Australians own a Tablet now, 71% by y/e 2013”

Via @joannejacobs

ALMOST 40 per cent of Australians own a tablet computer, a figure that is expected to rise to 50 per cent by the end of this year and 71 per cent in a year’s time, according to a survey conducted by digital industry body AIMIA. – The Australian

Do you think sales of ‘standard’ PCs will be up or down in Australia next year?

The Broadband Blueprint (re DETI Telecoms Consultation)

DETI (The Department of Enterprise, Trade and Investment) is having a public consultation on broadband for Northern Ireland. The thesis is the Provision of a 2 Megabit per second Broadband Service across Northern Ireland. The UK Government’s has proposed that virtually all premises across Northern Ireland should be able to access a broadband service with … Continue reading “The Broadband Blueprint (re DETI Telecoms Consultation)”

DETI (The Department of Enterprise, Trade and Investment) is having a public consultation on broadband for Northern Ireland. The thesis is the Provision of a 2 Megabit per second Broadband Service across Northern Ireland.

The UK Government’s has proposed that virtually all premises across Northern Ireland should be able to access a broadband service with a speed of at least 2 Megabits per second (Mbps) by 2015 and to provide superfast broadband to at least 90% of premises with speeds in excess of 24 Mbps.

DETI is considering those homes and businesses in Northern Ireland, particularly those in rural areas, where the choice of broadband provision is limited and/or the available speeds are less than 2 Mbps.

It is my contention that this thesis is flawed due to the definition of 2 Megabits per second being described as “broadband” is functionally incorrect. While this figure may have been sufficient in 20085, it was outdated in 2008 (at the time of the publication of the Northern Ireland Digital Content Strategy) and by 2012, this description is utterly unfit for purpose.

The following is a document I wrote in support of the Belfast City Council UltraFast Broadband SuperConnected City bid. I like to think that it, in addition to the other documents we supplied, assisted the council in achieving the £13.7M target they aimed for.

The Broadband Blueprint

Introduction:

Setting the scene:

Since 2003, with the launch of the iTunes Music Store, our bandwidth demands have increased more than 1000-fold. In 2003, we were content to download 3 MB music files. In 2012, we expect to be able to easily download 3 GB high definition movies and maintain multiple streamed internet video sources such as iPlayer, iTV Player, Netflix, Youtube, LoveFilm and 4OD. Broadband speeds have not increased to cope with this demand with most of the province still experiencing sub-1Mbps speeds and only very specific regions able to receive “SuperFast” broadband.

A family of four (2 adults, 2 children) may expect to be able to stream YouTube videos while watching time-shifted television on iPlayer while, at the same time, children are playing networked Internet games hosted on Disney and XBOX Live. A single high-definition (and highly compressed) video stream may demand around 4 Mbps. Each user on a broadband link will therefore need their own bandwidth and their overlapping demands create “contention” for the available bandwidth. When this is combined with ISP-mandated contention, broadband downstream speeds can fall significantly below advertised rates. A modern family therefore requires a minimum of “SuperFast” broadband just to be able to be an active consumer in the current digital content market.

What is SuperFast Broadband?

The definitions of broadband were provided as follows:

Broadband   Sub 24 Mbps downstream
SuperFast Broadband   24-80 Mbps downstream
UltraFast Broadband   80 Mbps+ downstream

This describes only one of four criteria we use for defining broadband.

  • Downstream bandwidth
  • Upstream bandwidth
  • Latency
  • Contention

It is important that we define what we mean when we refer to “high bandwidth” connections because that is only one of the four criteria and for digital businesses may not be the most important of the four.

Downstream bandwidth – the available bandwidth as advertised by an Internet Service Provider used for receiving files from the Internet. Actual performance will depend on other factors including the upstream bandwidth speed at the content location.
Upstream bandwidth – the bandwidth used for sending files and content requests to the Internet. Sending files will compete for bandwidth with content requests and delivery.
Latency – the time taken for content requests and administration signals to arrive at the desired location on the Internet. This is important for many online games and audio/video communication as well as time-critical operations (such as within bank trading systems). High latency connections can feel slow.
Contention – the number of times an Internet Service Provider has sold a unit of bandwidth across a pool of customers. Consumer broadband in Northern Ireland usually has a contention ratio of 50:1. High contention connections will feel slow as customers compete for bandwidth (upstream and downstream) and latency.

We would suggest a simpler metric for broadband.

In 2001, a connection was described as broadband if it was 512 Kbps downstream and 256 Kbps upstream. Over the last decade, the demands for broadband have increased over 1000-fold. In response we must meet the demand head on.

Northern Ireland describes broadband as any link above 2 Mbps downstream in rural areas and 10 Mbps in urban areas. The region is currently not delivering this access.

In 2012, a broadband connection should have a minimum of 1000 Mbps (1 Gbps) downstream and 1000 Mbps (1 Gbps) upstream. We must consider the demands of the next decade for content consumption and creation.

Continue reading “The Broadband Blueprint (re DETI Telecoms Consultation)”