Augmented Reality Soundbites

I’m watching this:

Video: Bruce Sterling’s Keynote – At the Dawn of the Augmented Reality Industry from Maarten Lens-FitzGerald on Vimeo.

The keynote is something to watch I guess but on that host page scroll down for some of the soundbites.

“Is there an Augmented Reality system for building Augmented Reality systems?”
“You are going to need an industry journal”
“You are going to need an industry code of ethics”
“The majors will buy you out”

These four statements give me most pause.