There are predators in the water

Apple has released another advertisement for the iPad which again takes us away from the “DUAL CORE”, “1 GB RAM” or showing people skipping (?!!!??!?!)

Apple are, of course, focusing on the apps. Apps for everything. I just read a thread on a sailing forum about whether to bring a laptop or an iPad as an onboard computing tool and the overwhelming replies were about the iPad. Only one respondent recommended a laptop and only one recommended an Android tablet. It is all about the apps.

Apple has successfully managed to avoid competitor comparisons. The closest we’ve seen has been the recent “Not an iPhone” series which divides the world into two sections: iPhone and Not iPhone.

This is essentially how the tablet market will play out. Apple will continue to buy up huge amounts of components and manufacturing for their huge shipments while competitors will be competing not only for marketshare and mindshare but for components and manufacturing – and not just against Apple but against every other manufacturer. I read today of a new Indian-sourced Honeycomb tablet on the market. The competitor for that tablet is the PlayBook, the Web OS tablet offering, the other Android tablets. Those are the predators in the water.

I don’t have a good animal kingdom simile here but it’s a bit like a Great White Shark in the water with a few hundred Piranhas. The Piranhas would love to eat the Shark but they can’t. They can only eat the scraps the Shark leaves and if one of their number gets hurt or shows weakness, they eat him too.

Lest we forget, Apple’s “old” iPod has still yet to be unseated as the music player of choice. Maybe music is old hat now but you have to imagine that it’s still a money maker for the Cupertino giant. Apple wasn’t a giant in 2001 when the iPod was released and all of their hungry, predatory competitors failed to destroy them. Instead they let them build an ecosystem, an entire new OS branch, a software store and still, ten years later, nothing has managed to destroy the iPod. Except maybe the iPod touch.

So what makes the pundits think that the now, after Apple reporting unprecedented growth for umpteen quarters, they’re going to just disappear?