It’s not the product, it’s you

Oliver Reichenstein writes: When people say the UI of Android is so intuitive/unfamiliar, it’s because Android doesn’t educate us through marketing Which is shorthand for “It’s not the product, it’s you”. Andy Rubin whined last week about how the consumer wasn’t educated and that’s why they weren’t buying. “The educated consumer realizes it now that … Continue reading “It’s not the product, it’s you”

Oliver Reichenstein writes:

When people say the UI of Android is so intuitive/unfamiliar, it’s because Android doesn’t educate us through marketing

Which is shorthand for “It’s not the product, it’s you”.

Andy Rubin whined last week about how the consumer wasn’t educated and that’s why they weren’t buying.

“The educated consumer realizes it now that they’re either picking the Apple ecosystem or the Microsoft ecosystem or the Google ecosystem… we’re going to do a better job at making people understand what ecosystem they’re buying into.”

It sounds to me that they believe the problem with Android tablets is all about marketing. It couldn’t possibly be that the product needs polish. Expect adverts, lots of adverts.

Tablets have always sucked…

Tom’s Hardware gives five reasons why Tablets suck: Let’s admit it: tablets suck. They’ve been around for at least a decade and many are faster and offer more capabilities than Apple’s iPad. But why haven’t you bought one yet? Tablets Are Niche Devices Full OSes Were Always There, Yet Those Who Complained That The iPad … Continue reading “Tablets have always sucked…”

Tom’s Hardware gives five reasons why Tablets suck:

Let’s admit it: tablets suck. They’ve been around for at least a decade and many are faster and offer more capabilities than Apple’s iPad. But why haven’t you bought one yet?

  1. Tablets Are Niche Devices
  2. Full OSes Were Always There, Yet Those Who Complained That The iPad Doesn’t Have One Still Never Bought One
  3. High-End Hardware Specs Sometimes Don’t Matter
  4. Interface, Interface, Interface
  5. Lack Of Tablet Apps

They are right. Thousands of people who didn’t give a fuck about Tablets are now telling us not only that the iPad sucks but that the next Tablet from whomever is going to kick ass.

It’s not going to matter which operating system they run but I have much more hope for Android based tablets rather than Windows 7 based tablets and this is because Android is at least designed for ‘touch’. Windows 7 on a low end Atom processor will not give anyone a satisfactory experience. From scroll bars to a lack of applications which are ‘touch-optimised’, a lot of people are going to be terribly disappointed with the experience of Windows 7 with a touch interface.

Folk think that Flash will make a difference. HP even reckons mentioning Flash will help their new Slate sell. You have to remember how many online Flash apps rely on ‘hover’ in the user interface – they need the mouse to be there, to hover over controls and they act on ‘click’. You don’t get this ‘hover’ with a touch interface and that means you can’t play them.

Seriously guys, read the Tom’s Hardware article and do what they suggest – spend a bit of time thinking what makes the iPhone so popular and how it’s going to make the iPad popular. It’s not about the OS itself, it’s about the apps. You can make the best tablet in the world but if your tablet apps are uniformly shit (because, for instance, they require a mouse, keyboard, stylus) then you’ll get the initial sales because “it’s not Apple, it’s not an iPad” but you’re breaking more trust with the consumer.

Tablets have always sucked. What makes these new models different?

Usability Rant #UXFAIL #ROFL #ZOMG

When User Experience experts have a “UXFAIL” event on their website, it gives me a little smile. Reading Christian Lindholm’s blog about Mobile User Experiences, I felt urged to comment. Quick tap, hit Post and … So, what’s wrong with my data? Is it because I’m Irish? Related posts: ERP! Pardon me! Wherein I ridicule … Continue reading “Usability Rant #UXFAIL #ROFL #ZOMG”

When User Experience experts have a “UXFAIL” event on their website, it gives me a little smile.

Reading Christian Lindholm’s blog about Mobile User Experiences, I felt urged to comment. Quick tap, hit Post and …

picture-11

So, what’s wrong with my data?

Is it because I’m Irish?