Archive for the ‘100’ Category

24/100 Does a Big Brand Need You

Tuesday, April 8th, 2008

Somewhere in the shady world of sales and marketing and the cheery world of consumers is a role which transcends the paycheck: the evangelist These are individuals who become fans of your product to the point that they will devote increasing amounts of time to the promotion of that product. Sometimes, ...

23/100 My Mother is On Facebook

Monday, March 31st, 2008

Continuing my work on writing about 100 different topics... My mother is not on Facebook nor is she on any of the other social networking sites but there are members of my family who are. To be honest, my mother has just about gotten used to using a computer for email ...

22/100 If I Were an Advertiser Today

Thursday, March 6th, 2008

#21 was listed separately on Lategaming If I were an advertiser today, I'd be nervous. I'm talking from the point of view of being a producer or seller and that I have a product or service to advertise. There's probably more choice in the methods of advertising now than there ever has ...

21/100 Making a Miniseries

Thursday, February 28th, 2008

See here

20/100 Twitter Jaiku Pownce Facebook- And Then What

Monday, February 18th, 2008

Far away in some coffee shop there are three guys sitting, taking gulps of their frappes and writing an insanely great idea on the back of a napkin. They're going to blow apart the world of social network and provide the basis for the next great revolution. Internet/Web 1.0 seemed mostly ...

19/100 My Community and How You Can Engage It

Monday, February 11th, 2008

I have no clue. Which community? Dads? Ego-mad idiots? Single Dads? Gamer geeks? Mac users? Guys who are getting married a second time? Mac "Power" users? Guys with iPhones? Guys with amazingly hot girlfriends? Home-owners? Guys who have just bought a house? Guys who have a new car? Guys who have a ...

18/100 Just Jump Into Podcasting - Heres How

Thursday, January 31st, 2008

This is one that I'm going to be learning as I write. Technical The technical side of things is possibly the easiest to fix. Apple has a quick guide to Podcasting on their support site which covers a sample recipe for Podcasts and the bullet points in how to actually record sound ...

17/100 After the Event - Carrying the Conversation Forward

Monday, January 28th, 2008

I may be a tad old-fashioned but if someone gives me their number or their email address, even in the form of a business card, then I assume they want me to use it. The Business Card is an amalgam of the Visiting Card and the Trade Card. Wikipedia provides: Visiting cards ...

16/100 Empower Your Best Customers

Tuesday, January 15th, 2008

In most cases, every customer is already empowered. They can choose whether or not to do business with you. In some cases, as in the case of a monopoly holding, a company may not have a choice about whether to do business with you. For example, any business operating in ...

15/100 How I Find Time to Make Media

Thursday, December 20th, 2007

I honestly have no idea. I've made a couple of short videos in the last, say, 8 years which is an appallingly slow rate of frames per year and I feel terrible remorse for not being more active. I've not made a single podcast though I've been a guest on the ...