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A sobering thought allows me to riff on Scoble when he talks about what he deleted when he left Microsoft. Thousands of emails – knowledge that a successor wouldn’t have to time to sift through. It’s kinda cool that I still have some mbox files from when I was in Nortel and we moved from … Continue reading “Who will cry when you die?”
I think there need to be a serious change in the way PR and branding companies work. Traditional PR speaks to me of Press Releases, champagne receptions, dead tree mailshots and funny little pointless desk accessories emblazoned with our brand and logo. Seriously. They spoke to me of this. I can’t think of how much … Continue reading “Turning PR on it’s head.”
Business cards are tricky things. You meet people, exchange cards and wonder if it will be responded to. The conventional wisdom is also to put as much information as possible onto the card so that the individual has no excuse not to be able to get in contact including but not limited to telephone number … Continue reading “The Art of the Business Card”
This long article comes on the heels of the last one and is based upon a CNN Money article about mistakes small businesses make. Here’s some of my take on it. 1. Too Little Cash Being under-capitalised is a pain. I’ve seen this in my day job. There’s jobs we simply couldn’t take on because … Continue reading “Hot on the heels – startup pitfalls”
Om Malik points out that broadband customers want cheap, not fast broadband. Think about it. Do you really need 10 Mbps downloads for when you’re with your computer? Or would you rather have 256 Kbps all day every day. I’m firmly in the latter camp but then I’m adapted to a mobile lifestyle. I use … Continue reading “Always on, not fast fast fast please”
A couple of weeks ago I shared some wine and cheese (well, cheese anyway) with some pub mates. We talked about technology, the number of bones in the human body, the length of human DNA and all sorts of things. I shared my vision of a internet-cafe-sum-business-incubator. BOOM. It’s everywhere. The term is “Going Bedouin” … Continue reading “Good ideas don’t wait until you are ready”