Nokia: the plan before 2012

Mikael Ricknäs of Infoworld has an opinion on what Nokia must do to remain relevant in mobile. Nokia was getting complacent and its first mistake was not taking the iPhone and Android seriously early on, says Nick Jones, a vice president at Gartner. … Two years later, the move to open source has proved to … Continue reading “Nokia: the plan before 2012”

Mikael Ricknäs of Infoworld has an opinion on what Nokia must do to remain relevant in mobile.

Nokia was getting complacent and its first mistake was not taking the iPhone and Android seriously early on, says Nick Jones, a vice president at Gartner.

Two years later, the move to open source has proved to be a miscalculation that is slowing down Symbian’s development.

To attract more developers Nokia will also have to fix its application store, Ovi Store. The launch of Ovi Store — criticized for having poor search capabilities, slow provisioning of new applications, and a cumbersome interface — will go down in history as one of Nokia’s biggest missteps.

And he’s right that they only have two years to get it right or they will have to be content with owning only the low end of the market.

Now…that’s not saying you can’t make a lot of money in the low end – and the developing countries may provide a lot of that profit as ‘mobile’ is more capable than ‘internet’ in many of these nations.

But will Nokia be happy with that, will they be happy with the position of being the company that was the mobile giant?

I don’t think so.

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