Immersion in a device

I bought an iPad on April 17th

On May 24th, I sold the 64GB iPad to a friend for a little less than what I paid for it. He since bought two more iPads (one 3G). But I missed the iPad and couldn’t quite say why at first.

On further reflection, I realized that iPad offers fresh functionality: Immersion. I find there are fewer reading distractions, and content is better presented than on a laptop and browser. I’m more focused and retain more of what I read. For reasons not easily explained, I find myself more thoroughly reading iBooks than defaulting to the skimming I sometimes do with physical books. Part of this immersive experience is the technology, but also how iPad is used. Apple’s tablet is a sit down and focus device, as much because of size and shape as screen and user interface. The totality — physical design and software benefits — is immersion.
On June 10, I bought another 64GB iPad.
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