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	<title>Comments on: Ideas are cheap. Enthusiasm is priceless</title>
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	<link>http://cimota.com/blog/2009/08/18/ideas-are-cheap-enthusiasm-is-priceless/</link>
	<description>Matt Johnston&#039;s Blog About Tech, Innovation, Startups, Opportunity ... and Sailing</description>
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		<title>By: mj</title>
		<link>http://cimota.com/blog/2009/08/18/ideas-are-cheap-enthusiasm-is-priceless/comment-page-1/#comment-40474</link>
		<dc:creator>mj</dc:creator>
		<pubDate>Wed, 19 Aug 2009 14:46:24 +0000</pubDate>
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		<description>Aha, but you would just be a massive geek. :)</description>
		<content:encoded><![CDATA[<p>Aha, but you would just be a massive geek. <img src='http://cimota.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Aidan</title>
		<link>http://cimota.com/blog/2009/08/18/ideas-are-cheap-enthusiasm-is-priceless/comment-page-1/#comment-40473</link>
		<dc:creator>Aidan</dc:creator>
		<pubDate>Wed, 19 Aug 2009 14:40:12 +0000</pubDate>
		<guid isPermaLink="false">http://cimota.com/blog/?p=1979#comment-40473</guid>
		<description>Cambrian House was built upon that concept, as (to a certain extent) was My Dream App (whatever happened to that?).  Nowadays, I have ideas all the time that I know are in the order of magnitude of $10-$100m if executed correctly.  Hell, even just a decent custom software house with a good sales team is a $100m business.

The two key things for me now are that (a) the idea has to be capable of being a $1bn business eventually, even if it never makes it there and (b) it has to be something that I&#039;m passionate about.  I&#039;ve been around the block enough to know that custom software development for the Fortune 500 does not excite me.

Augmented reality, on the other hand, got me out of bed at 4am this morning.</description>
		<content:encoded><![CDATA[<p>Cambrian House was built upon that concept, as (to a certain extent) was My Dream App (whatever happened to that?).  Nowadays, I have ideas all the time that I know are in the order of magnitude of $10-$100m if executed correctly.  Hell, even just a decent custom software house with a good sales team is a $100m business.</p>
<p>The two key things for me now are that (a) the idea has to be capable of being a $1bn business eventually, even if it never makes it there and (b) it has to be something that I&#8217;m passionate about.  I&#8217;ve been around the block enough to know that custom software development for the Fortune 500 does not excite me.</p>
<p>Augmented reality, on the other hand, got me out of bed at 4am this morning.</p>
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