The Mojave Experiment

The Mojave Experiment is a new push from Microsoft to see if marketing can fix Vista (where engineering failed). Welcome to the “Mojave Experiment.” What do people think of Windows Vista® when they don’t know it’s Windows Vista? We disguised Windows Vista as codename “Mojave,” the “next Microsoft OS,” so regular people who’ve never used … Continue reading “The Mojave Experiment”

The Mojave Experiment is a new push from Microsoft to see if marketing can fix Vista (where engineering failed).

Welcome to the “Mojave Experiment.” What do people think of Windows Vista® when they don’t know it’s Windows Vista? We disguised Windows Vista as codename “Mojave,” the “next Microsoft OS,” so regular people who’ve never used Windows Vista could see what it can do – and decide for themselves. Now decide for yourself.

Wil Shipley writes:

Microsoft has managed to prove that if you have a friendly expert on a controlled machine (with Vista pre-installed) showing a carefully selected subset of Vista features to an ignorant XP user for a few minutes, the XP user will often say he finds Vista acceptable. Wow.

That’s just tragic. Absolutely tragic.

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