1 million handsets? Big Deal.

Carlo Longino takes some issue with Apple’s recent PR trumpeting 1 million handsets sold in a weekend: “Just to let reality back in for a second: – Total Q1 handset sales: 282 million (from Strategy Analytics) – Nokia Q1 sales: 115.5 million (from Nokia PR), or roughly 1.28 million per day” I don’t think it’s … Continue reading “1 million handsets? Big Deal.”

Carlo Longino takes some issue with Apple’s recent PR trumpeting 1 million handsets sold in a weekend:

“Just to let reality back in for a second:
– Total Q1 handset sales: 282 million (from Strategy Analytics)
– Nokia Q1 sales: 115.5 million (from Nokia PR), or roughly 1.28 million per day”

I don’t think it’s fair to compare the iPhone to, for example, to the non-smartphone that I rented from O2 when my iPhone went in for repair.

We know the handset industry is going to be about 1 Billion this year. We also know that around 10% of these are smartphones which puts that market for 2008 to 100 million. Apple already has 6 million first generation iPhones out there and last weekend they just sold another million. Suddenly the comparison of a billion to a hundred million becomes relevant.

To be honest, with Nokia in such disarray with Symbian, Maemo and their home-grown non-smart phone operating systems and with RIM, HTC and a dozen other companies nipping at their smartphone marketshare, it is something that Nokia needs to take into account.

I know this. Nokia knows this. And yes, losing 1% of your market is just the start of it. As I said earlier today in “Save Your Business”, Nokia would be stupid to ignore changes in their marketplace.

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0 thoughts on “1 million handsets? Big Deal.”

  1. How many of those Nokia phones are low-enders going to the Third World where about all the hardware can do is … make a call?

    I have a pre-pay phone. It’s a Nokia 1100, which someone informed me was “The National Phone of Zimbabwe.”

    And yet Nokia would tally *my* phone up against an iPhone sale?

    FAIL!

  4. Some “SPECULATION” on the 1 million figure but by no means statistically significant.

    PR is what it is, PR. The way Apple reports is the same way that Nokia, Microsoft, Sony et al report so it’s a given that the channel will be stuffed.

    That said – if Apple shipped > 1 million and the stores have such constrained stock, then it can’t be far off.

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