http://cimota.com/blog/2008/03/26/penny-for-your-thoughts/ Matt Johnston's Blog About Tech, Innovation, Startups, Opportunity ... and Sailing Thu, 17 May 2012 05:14:32 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://cimota.com/blog/2008/03/26/penny-for-your-thoughts/comment-page-1/#comment-17835 mj Fri, 28 Mar 2008 14:36:42 +0000 http://cimota.com/blog/2008/03/26/penny-for-your-thoughts/#comment-17835 I think so :) I think so

]]> http://cimota.com/blog/2008/03/26/penny-for-your-thoughts/comment-page-1/#comment-17834 Aidan Fri, 28 Mar 2008 14:34:46 +0000 http://cimota.com/blog/2008/03/26/penny-for-your-thoughts/#comment-17834 Is that really the case? I look at 4.99 and see a fiver. I have done ever since I was old enough to count. Is anyone actually "fooled" ? Is that really the case? I look at 4.99 and see a fiver. I have done ever since I was old enough to count. Is anyone actually “fooled” ?

]]> http://cimota.com/blog/2008/03/26/penny-for-your-thoughts/comment-page-1/#comment-17775 mj Wed, 26 Mar 2008 15:16:35 +0000 http://cimota.com/blog/2008/03/26/penny-for-your-thoughts/#comment-17775 These days it's effective as 99 p doesn't look like a pound and 4.99 doesn't look like a fiver. These days it’s effective as 99 p doesn’t look like a pound and 4.99 doesn’t look like a fiver.

]]> http://cimota.com/blog/2008/03/26/penny-for-your-thoughts/comment-page-1/#comment-17774 Aidan Wed, 26 Mar 2008 15:08:01 +0000 http://cimota.com/blog/2008/03/26/penny-for-your-thoughts/#comment-17774 I seem to recall that the .99 was added to force the clerks at the checkouts to put the $5 in the register and give the penny as change back to the customer - it was lack of trust in the clerks rather than a pricing scheme designed to fool the unwary consumer. I seem to recall that the .99 was added to force the clerks at the checkouts to put the $5 in the register and give the penny as change back to the customer – it was lack of trust in the clerks rather than a pricing scheme designed to fool the unwary consumer.

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