13/100 The Best Parts of Marketing

marketing: the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. To be honest, advertising is good fun. Putting an ad together and then seeing it in the flesh is fun. But other than that, the only part of … Continue reading “13/100 The Best Parts of Marketing”

marketing: the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

To be honest, advertising is good fun. Putting an ad together and then seeing it in the flesh is fun.

But other than that, the only part of marketing I really enjoy is the result. Now others may disagree and I’ve been known to talk animatedly about this product or that product which means in a very real sense I do a lot of marketing.

We discussed a few days ago on our company Jabber server that the RDF (Reality Distortion Field) is the core asset of marketing. If you can convince someone, even for just five minutes, to rethink their position and reconsider their preconceptions, then you’ve just hit the sweet spot of marketing.

Making someone believe.

[Chris Brogan’s 100 topics]

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